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About Urban Slopes | My First Run

As a busy business owner and avid ski enthusiast, Jared Masters struggled to hit the slopes every year. Busy schedules, family ties, and worse, a lack of snow or short snow season often got in the way.

But after Masters sold his manufacturing business, he discovered a way to experience the powder 365 days a year. The solution did not involve following the snow across the globe after Wisconsin’s snow season ended. Masters uncovered the answer in a SkyTechSport simulator – a machine even used by the US Ski Team.

After testing the simulator in Los Angeles, Masters knew he had to bring the innovation to his hometown in Pewaukee, Wisconsin, and Urban Slopes was born. 

Today Urban Slopes helps skiers and snowboarders heat up their snow sports skills even when it’s 95 degrees outside. The simulator helps newbies to aces sharpen their skills, master new techniques, accelerate speeds and build stamina year-round.

Urban Slopes keeps it real on and off the slopes. Four 20-foot-wide simulators generate physical forces that match the sensations of carving the slopes. The company caps off the authentic experience in a ski lodged fashioned after those found at the end of popular runs across the globe. Enjoy a craft beer from premier lodges in an ambient wood paneled room complete with ski chairs and vintage chairlifts. 

Masters dreams of bringing Urban Slopes to other locations. He plans to add a location near or in the Windy City and eventually open Urban Slopes franchises across the United States. 

Come out to Urban Slopes to EXPERIENCE the POWDER all year long!

Experience the Powder
All Year Long
At Urban Slopes